Vietnamese coffee maintains record-high price amid global scarcity

Viet Nam’s coffee exports this year have continuously set new export value milestones. After surpassing the USD 6 billion mark in the first eight months, by the end of September, the coffee sector had reached yet another record.

According to data from the General Department of Viet Nam Customs, in September, Viet Nam exported 81 thousand tons of coffee, worth USD 462 million, up 58% in volume and 61% in value compared to the same period in 2024. Consequently, by the end of September, this year’s coffee exports had reached nearly 1.24 million tons, worth USD 7.01 billion. This marks an increase of 12% in volume and 62% in value year-on-year, far exceeding the USD 5.62 billion recorded for the whole of 2024.

With coffee export turnover reaching USD 7 billion in the first nine months, Viet Nam is certain to exceed the Ministry of Agriculture and Rural Development’s 2025 target of USD 7.5 billion, and may even set new export value records before the year ends. The key factor behind this impressive milestone is that coffee prices are expected to remain high in the fourth quarter, sustaining export growth momentum.

According to the Agency of Foreign Trade (Ministry of Industry and Trade), in September 2025, Viet Nam’s average coffee export price reached USD 5,700 per ton, up 4.2% compared to August 2025 and 2% higher than September 2024. On average, during the first nine months of the year, the export price stood at USD 5,655 per ton, representing a 45.2% increase year-on-year.

Shifts in demand from major markets have also helped keep Vietnam’s coffee export prices at high levels over the past nine months.

Viet Nam’s coffee export prices have remained at record highs over the past nine months, largely driven by the global coffee price surge amid volatile global supply caused by adverse weather conditions in Brazil and Indonesia.

Limited supply, unstable policies, and strong buying activity from investment funds have all fueled rising prices on the global coffee market. In a time of global economic uncertainty, Viet Nam’s robusta coffee has become the preferred choice for both importers and consumers, thanks to its competitive pricing and reliable supply.

In particular, as the EUDR deadline approaches, Vietnamese coffee is drawing increasing interest from European importers. According to Mr. Do Ha Nam, Vice Chairman of the Viet Nam Coffee and Cocoa Association (VICOFA), Viet Nam is currently among the very few leading coffee exporters that have met the key requirements of the EUDR, positioning the country as a dependable supplier in the new regulatory landscape.

In addition, the rising share of processed coffee products has significantly contributed to increasing the overall export value of Viet Nam’s coffee industry. According to the International Coffee Organization (ICO), over the past five years, several coffee-exporting countries have sought to enhance value addition by expanding their instant coffee production capacity. Viet Nam among the most prominent examples. Specifically, between 2020 and 2025, Viet Nam’s instant coffee production capacity increased by the equivalent of 1.9 million bags of green coffee, meaning that an additional 114,000 tons of green beans each year have been processed into instant coffee.

The Agency of Foreign Trade forecasts that in the final months of 2025, global coffee consumption demand will continue to rise sharply, driven by the winter and festive seasons in major consuming countries. This period marks the annual peak season for coffee consumption, creating favorable conditions for Viet Nam’s coffee industry to further accelerate exports, especially as the new crop has already begun to be harvested.

Viet Nam’s coffee sector has officially entered the 2025-2026 crop year (from October 2025 to September 2026). The U.S. Department of Agriculture (USDA) projects that Viet Nam’s coffee output in the new crop year will increase by about 7% compared to 2024-2025, reaching approximately 31 million bags, of which 24.6 million bags are expected to be exported.

For the whole of 2025, Viet Nam’s coffee exports are projected to reach around 1.6 million tons. Given that export earnings have already hit USD 7 billion in the first nine months, combined with the likelihood that export prices will remain high through the remainder of the year, Viet Nam’s total coffee export value is well on track to surpass USD 8 billion. This is a new all-time record for the industry.