Viet Nam is the second-largest coffee supplier to Japan

In the first eight months of 2025, Japan increased coffee imports from Brazil, while imports from Viet Nam, Ethiopia, and several other markets declined.

Specifically, during this period, Brazil remained Japan’s largest coffee supplier with a volume of over 94,000 tons, valued at nearly $598 million, up 3.1% in volume and 72% in value compared to the same period in 2024. Brazil’s market share in Japan’s total coffee imports rose from 34.86% in the first eight months of 2024 to 37.61% in the same period of 2025.

Viet Nam was the second-largest coffee supplier to Japan, with nearly 68,000 tons worth over $388 million, down 15% in volume but up 38% in value year-on-year. Viet Nam’s market share in Japan’s total coffee imports fell from 30.34% in the first eight months of 2024 to 26.99% in the same period of 2025.

Colombia ranked third, supplying 24,400 tons of coffee worth nearly $196 million, down 0.2% in volume but up 59.8% in value compared to the same period in 2024. Colombia’s share of Japan’s total coffee imports rose from 9.31% in the first eight months of 2024 to 9.72% in 2025.

Currently, coffee consumption demand in Japan remains stable but is significantly affected by global price fluctuations and the depreciation of the yen. Major convenience store chains such as 7-Eleven, Lawson, and FamilyMart have raised retail coffee prices by 11–16% due to higher import costs.

Consumers have become more cautious about spending on coffee outside the home, while demand for green coffee has slightly recovered. Consumption is maintaining around 357,000 tons and expected to continue growing in the coming years.

Notably, consumption trends are shifting toward ready-to-drink coffee, premium products, and unique new flavors, creating growth momentum in a market that has already reached saturation in the mass segment.

According to data from the General Department of Customs, Viet Nam’s coffee exports in September 2025 reached over 81,000 tons, worth $462.3 million, up 57.9% in volume and 61.1% in value compared to September 2024.

Overall, in the first nine months of 2025, Viet Nam’s coffee exports reached nearly 1.24 million tons, valued at $7.01 billion, up 11.7% in volume and 62.2% in value year-on-year — far surpassing the $5.62 billion achieved in the whole of 2024.