More than 80 U.S. agricultural products set to win over Vietnamese consumers

On the afternoon of July 23, the U.S. Embassy in Vietnam, in partnership with MM Mega Market Vietnam, hosted a promotional event for American agricultural products under the theme “From Prosperous American Farms.”

The event welcomed U.S. Ambassador to Vietnam Marc Knapper, along with representatives from MM Mega Market Vietnam and the U.S. Department of Agriculture. Its goal was to showcase a diverse range of premium American food and beverage products to Vietnamese consumers, while highlighting the richness and abundance of U.S. agriculture.

The opening ceremony was held at MM Mega Market Thang Long in Hanoi, with the campaign rolling out simultaneously across all MM Mega Market locations nationwide.

From July 23 to August 6, Vietnamese shoppers will have the chance to enjoy a unique culinary journey into American cuisine, featuring special promotions, free product tastings, and live American-style cooking demonstrations.

The campaign spotlights more than 80 standout products from America’s heritage-rich farms, including cherries, apples, grapes, blueberries, peaches, nectarines, potatoes, raisins, prunes, dates, pork, beef, cheese, chicken, tofu, wine, canned meats, cookies, beans and lentils, sauces, nutritional beverages, beer, canned corn, almonds, walnuts, pistachios, fruit preserves, and many other specialty goods.

Speaking at the event, U.S. Ambassador to Vietnam Marc Knapper said, “This year marks the 30th anniversary of the establishment of diplomatic relations between the United States and Vietnam – three decades of enduring friendship and strong cooperation. Over the years, our partnership has deepened across many areas, and today, Vietnam stands as one of the United States’ most important export markets for agricultural products.

We are proud to bring high-quality, safe, and nutritious products to Vietnamese consumers. With superior quality, a reliable supply chain, and a commitment to sustainability, American food and beverage products are playing an increasingly important role in advancing our bilateral trade relationship. Last year alone, U.S. consumer-oriented agricultural exports to Vietnam reached a record high of 1.1 billion USD.”

The event also featured the participation of 14 leading U.S. agricultural trade associations under the U.S. Department of Agriculture, including: the U.S. Meat Export Federation (USMEF), the National Pork and Beef Councils, the USA Poultry & Egg Export Council, the Raisin Administrative Committee, Potatoes USA, the California Table Grape Commission, the Washington Apple Commission, the California Milk Advisory Board, the California Fresh Fruit Association, the California Prune Board, the Northwest Cherry Growers, the U.S. Soybean Export Council, and the U.S. Highbush Blueberry Council.

On behalf of MM Mega Market Vietnam, CEO Nguyen Duc Toan emphasized: “It is a tremendous honor for MM Mega Market Vietnam to welcome U.S. Ambassador Marc Knapper as part of this special program. His presence reflects not only the close and growing relationship between our two countries, but also serves as a meaningful recognition from the U.S. Government of the vast potential and strategic importance of the Vietnamese market in the fields of agriculture and food.”

Mr. Nguyen Duc Toan affirmed that MM Mega Market Vietnam is proud to be one of the leading pioneers in wholesale and retail distribution. The company is committed to promoting American culinary culture to Vietnamese consumers and to delivering high-quality, safe, and internationally certified food products to millions of households and professional customers across the country.

“In particular, we are proud of our role in the HoReCa sector (hotels, restaurants, and catering services), where the demand for reliable, premium ingredients is constantly growing,” he added.

With deep expertise in the food industry, MM Mega Market Vietnam is firmly committed to promoting collaboration with U.S. businesses, particularly in food and agriculture. The company consistently seeks opportunities to expand trade, introduce high-quality American products to Vietnamese consumers, and contribute to the development of a strong and sustainable food supply chain.

Today’s event also underscored the importance of agriculture and food as key pillars of the U.S.–Vietnam bilateral relationship. Over the years, MM Mega Market Vietnam has established close and enduring partnerships with the U.S. Department of Agriculture (USDA) and numerous American agricultural trade associations.

“This continued engagement further solidifies MM Mega Market Vietnam’s role as a reliable and strategic partner for U.S. exporters in the Vietnamese market,” the company’s leadership affirmed.