Innovating to help rural industrial products go further

To support rural industrial enterprises in promoting their products, expanding market access, and enhancing competitiveness amid accelerating digital and green transitions, the 2026 Rural Industrial Products Fair, themed "Inspiring Innovation, Promoting Vietnamese Brands," will take place from July 1 to 5, 2026, at the Da Nang Exhibition and Fair Center.

Part of the National Trade Promotion and Industrial Promotion Program, the event serves as an important platform for local authorities, businesses, cooperatives, and rural industrial producers from across the country to connect, exchange experiences, establish business partnerships, and showcase their outstanding products to consumers and distribution partners.

The fair brings together nearly 150 organizations and businesses from 24 provinces and centrally governed cities, featuring 300 exhibition booths showcasing hundreds of products recognized as Outstanding Rural Industrial Products at both the national and regional levels.

The fair features a wide range of products, including nationally, regionally, and provincially recognized outstanding rural industrial products; processed agricultural, forestry, and fisheries products; handicrafts, gifts, and consumer goods; textiles and footwear; machinery, equipment, and technologies serving rural industrial production; as well as regional specialties.

Speaking at the opening ceremony, Do Thi Minh Tram, Deputy Director General of the Agency for Innovation, Green Transition and Industrial Promotion, said that more than 60% of the products showcased at the fair are already available through distribution channels nationwide. Among the most prominent are processed agricultural, forestry, fisheries, and food products, alongside machinery, household goods, and a wide range of other rural industrial products.

According to Tram, many of the products on display have undergone significant improvements in packaging, design, and quality standardization, making them more responsive to market demand. As competition continues to intensify, innovation has become a key driver for businesses to enhance product value, expand market access, and build stronger Vietnamese brands.

"Many products have been upgraded in terms of packaging, design, and quality standards to better meet consumer preferences. This clearly reflects the spirit of innovation, the determination to improve, and the commitment to professionalizing Vietnamese brands. The adoption of new technologies also enables businesses to keep pace with market trends while promoting learning and the transfer of advanced techniques," she said.

One of the highlights of this year's event is a large, centralized exhibition area dedicated to outstanding rural industrial products. The display features products that showcase local manufacturing capabilities, innovative spirit, and commitment to sustainable development.

In addition to physical product displays, the fair also features a range of digital technologies, including 3D presentations, virtual reality (VR), and 3D mapping, to showcase products, production models, circular economy technologies, renewable energy solutions, and green transition initiatives. Dedicated exhibition spaces on innovation, digital transformation, and the circular economy further highlight effective and environmentally friendly production models, helping to promote sustainable industrial development.

The integration of traditional product displays with digital technologies not only creates a more engaging experience for visitors but also promotes innovation while raising awareness of environmental protection, green transition, digital transformation, and the circular economy.

This approach also offers an effective alternative to conventional physical exhibitions by reducing logistical complexity and costs. At the same time, it enables businesses without physical prototypes to present their products in a vivid and interactive manner.

As part of the fair, the organizers are also hosting business matching activities connecting enterprises with distributors, supermarket chains, shopping malls, e-commerce platforms, and domestic and international importers. Additional activities include business advisory services to strengthen the production and management capacity of rural industrial enterprises, as well as livestream sessions to promote products on digital platforms.

Through product exhibitions, business networking, and promotional activities, the 2026 Rural Industrial Products Fair aims to help enterprises expand market access, increase product value, and foster the development of a more modern, greener, and sustainable rural industrial sector.