Felix JSC brings Ninh Thuan's agricultural product to e-commerce platform

According to the cooperation agreement, the two parties will develop a training plan for collaborators of the B2B agricultural e-commerce platform (Felix.store).

Through the training, officials of the Farmers' Association at all levels, farmer members, members of cooperatives, businesses, and production and business members in Ninh Thuan will become key collaborators, helping accelerate the support for members and farmers to sell products on the e-commerce platform as part of the 2025 Farmers' Association work and movement agreement.

This will contribute to increasing the value of products, enhancing competitiveness, and working towards building the image and brand of Ninh Thuan's agricultural products to meet the consumption demands both domestically and internationally.

On this occasion, the Ninh Thuan Farmers' Association and Felix Technology Solutions Joint Stock Company also signed a memorandum of understanding for a cooperation program to support members, businesses, cooperatives, and farmer enterprises in getting their products onto the B2B agricultural e-commerce platform (Felix.store), connecting trade, domestic consumption, and export activities for the period 2024-2028.

The signing aims to promote the development and expansion of domestic and export consumption of Ninh Thuan's agricultural products through the e-commerce channel.

Accordingly, Felix Technology Solutions Joint Stock Company will send experts with professional knowledge and practical experience in e-commerce operations to coordinate and organize workshops and training programs on e-commerce for members, businesses, cooperatives, and farmers in Ninh Thuận.

The company will provide technology services, technical support in developing digital transformation plans in agriculture related to the province's e-commerce development. It will also offer programs and policies with preferential costs for members using Felix’s products and services.

Additionally, Felix Technology Solutions Joint Stock Company will directly assist in creating e-commerce accounts and stores for members according to the list provided by the Ninh Thuan Farmers' Association (to be completed within 60 days).

Annually, Felix Technology Solutions Joint Stock Company will organize both online and offline training sessions to guide the Ninh Thuan Farmers' Association on how to create accounts and stores for members, businesses, cooperatives, and farmer enterprises to buy and sell online. This includes instructions on posting products, handling product images, pricing (wholesale and retail prices), discount levels for platforms, certificates for establishments and enterprises, food safety certificates, product descriptions, and promotional policies.

The goal is to achieve over 5,000 accounts annually, with an average target of 80 accounts per commune, ward, or township, and at least 1-2 suppliers with products listed on the platform, starting from 2025.

Currently, the Ninh Thuận Farmers' Association has 49,850 members, with 14,568 members recognized as outstanding producers and businesspeople in 2024. These are the groups that the local chapters will focus on promoting after the agreement is signed.