VAN News - Shaanxi Daily: Journalism cooperation in the era of digital transformation

On the afternoon of May 26, a delegation from Shaanxi Daily (China) visited and held a working session with the Vietnam Agriculture and Nature Newspaper. During the meeting, the two sides exchanged information about the development of their respective media agencies, discussed current challenges, and shared solutions to enhance the effectiveness of journalism and media operations in both Vietnam and China.

Speaking at the meeting, Mr. Tran Van Cao, Deputy Editor-in-Chief of the Vietnam Agriculture and Nature Newspaper, shared that the newspaper serves as the voice of Vietnam's agriculture and environment sectors. It provides readers with the Party and State's policies related to agriculture, food industry, natural resources, and the environment; it also informs and exchanges knowledge on advanced production models.

In addition, the Vietnam Agriculture and Nature Newspaper has organized and co-organized several national and international forums aimed at proposing and sharing sustainable agricultural production solutions adapted to climate change. It has also provided media sponsorship for major events such as the 4th Global Conference of the Sustainable Food Systems Programme and AGRITECHNICA ASIA Vietnam 2025.

Both media agencies share a special tradition: Shaanxi Daily was named by Chairman Mao Zedong himself, while the former Vietnam Agriculture Newspaper was named by President Ho Chi Minh, who also wrote its very first issue. This meaningful coincidence reflects the historical bond between the two newspapers and the two nations.

The Deputy Editor-in-Chief of the Vietnam Agriculture and Nature Newspaper expressed his hope that both sides will continue to exchange ideas, seek solutions, and support each other in developing print journalism, especially in the context of digital transformation and changing public habits in receiving information.

On the Chinese side, Mr. Li Wei, Chairman of the Board of Shaanxi Daily, shared that the Shaanxi Daily has received significant attention and support from the leadership of the People's Republic of China since its inception and throughout its development.

Shaanxi Daily was established in 1940 and is one of the earliest provincial-level Party newspapers in China. It is also the only newspaper of the Communist Party of China founded in Yan'an. Currently, its annual circulation remains stable at over 270,000 copies, and its online platform reaches more than 14 million users.

Chairman Li Wei expressed his desire to strengthen cooperation with the Vietnam Agriculture and Nature Newspaper through news exchanges, publishing bilingual content on digital platforms, and jointly organizing forums and seminars on agriculture, the environment, startups, and green development. He also proposed collaborating on the publication of joint special pages or columns in both Chinese and Vietnamese to introduce policies, achievements, and exemplary models from both countries in the fields of agriculture, environment, and sustainable development.

At the end of the meeting, both sides agreed to enhance cooperation and information exchange on topics related to sustainable agricultural development and adaptation to challenges in the era of modernization.

The scope of Shaanxi Daily's operations includes publishing a variety of print media such as: Shaanxi Daily, Sanqin Metropolitan News, Party Style and Integrity, Shaanxi Rural Daily, Western Legal News, Contemporary Exhibition, and News Knowledge. It also engages in the printing and publishing of these and other publications; is authorized to print People's Daily and other newspapers; and offers services including advertising, photography, layout design, news photography, flexible printing, and economic information services for readers.

Shaanxi Daily Media Group Co., Ltd. was established on March 2, 2012, with seven wholly owned subsidiaries, including a Property Management Company, a Printing Company, a Cultural Media Company, a Real Estate Business Company, an International Exhibition Company, an Investment Company, and a News Industry Company.

In October 2023, the group entered into a joint venture with Beijing Venus Info Security Technology Co., Ltd. to establish Shaanxi Daily Xinchen Media Information Technology Co., Ltd., in which Shaanxi Daily Media Group Co., Ltd. holds controlling interest.