The 2025 International Tea Festival will be held in Viet Nam

This is the 2025 International Tea Festival, the largest-scale tea festival ever held in Viet Nam, lasting nearly one month (from November 11 to December 7). The event is expected to welcome around 20,000 attendees with a series of outstanding activities such as: Tea Expo - International Tea Fair and Exhibition, Tea Summit - High-level Conference on Tea Industry Development Strategy, Tea Fest - Grand Music Festival, Tea Connect - Tea Diplomacy, Tea Carnival - Street Festival and Tea Culture, and more.

At the press conference, the Organizing Committee also announced the Festival Advisory Board, gathering reputable experts and influential figures to ensure professional quality:

Mr. Aaron Toronto - American director, screenwriter, and producer with over 20 years of dedication to Vietnamese cinema, known for notable films such as De Mai Tinh, Hai Phuong, Em Chua 18, and the award-winning Bright Night (Best Director and Best Vietnamese Screenplay, 2023).

Tea scholar Trinh Quang Dung - from the Viet Nam Academy of Science and Technology. Author of Vietnamese Tea Civilization and numerous research works on Vietnamese culture.

Dr. Nguyen Phuoc Hai Trung - Deputy Director of the Hue Monuments Conservation Center. A scholar experienced in Nguyen Dynasty court culture research.

People’s Artist Vuong Duy Bien - Chairman of the Viet Nam Cultural Industry Development Association (former Deputy Minister of Culture). He is also a sculptor and painter whose artworks have been displayed in many domestic and international exhibitions.

Mr. Saadi Salama - Ambassador Extraordinary and Plenipotentiary of the State of Palestine to Viet Nam.

According to the Organizing Committee, the festival will take place over nearly a month, with many highlight activities from December 5-7 presenting a comprehensive picture of tea culture and economy. These will include core programs with strong international elements, such as:

Tea Gallery - Technology-based experiential exhibition on Vietnamese and international tea culture; Tea Connect - Tea diplomacy with the participation of 60 ambassadors; Tea Expo - International tea fair and exhibition; Tea Summit - High-level conference on tea industry development strategy; Tea Carnival - Street festival and tea culture parade; Tea Fest - Grand concert combined with an ao dai performance by 80 Miss Cosmo contestants; Tea Travel - Exploring ecological tea-growing regions; Tea Talk - Cultural exchange, inspiration sharing, and entrepreneurship with university students.

In addition, many side events will be held from now until December 4, such as: Tea Art - A creative space on tea culture; Gen Tea - A competition on tea culture and tea entrepreneurship for university students; Tea Culture - A ceremony offering incense and tea (“National Beverage”) to the Hung Kings.

Notably, Gen Tea is a key competitor explicitly designed for students nationwide, serving as a creative launching pad to inspire passion and entrepreneurship rooted in Vietnamese tea culture.

The 2025 International Tea Festival - World Tea Fest is expected to set multiple new tea-related records, helping promote and affirm the position of Vietnamese tea in the global market.

Viet Nam is one of the cradles of global tea civilization, with a long-standing tradition of tea cultivation and tea appreciation. In particular, Lam Dong - Viet Nam’s tea capital - is thriving, blessed with diverse climates and soil conditions that create distinct tea varieties with rich flavors. The harmonious combination of traditional cultivation techniques, modern technology, and the uniqueness of Vietnamese tea culture is helping Lam Dong affirm its cultural value and vast economic potential on the international tea map.

Organizing the 2025 International Tea Festival is a strategic step in positioning the Vietnamese tea brand, further affirming Lam Dong’s role and vision in becoming the Asian center of tea culture, spreading the core value of “Vietnamese Tea - Vietnamese Soul.”

The 2025 International Tea Festival also closely links the three elements of heritage - economy - sustainable development within Vietnamese tea culture. The festival not only honors the centuries-old heritage of the tea plant, preserves cultivation techniques and tea rituals, but also strongly promotes economic activities, international trade, market expansion, and increased economic value for tea products.

At the same time, the program emphasizes sustainability, encouraging organizations and individuals to adopt organic agriculture, green technologies, and environmentally friendly production models to ensure the sustainable development of the tea industry.

The program is organized by the Lam Dong Provincial People’s Committee in cooperation with Nam A Bank, the Đôi Dép brand, Lam Dong Tea Joint Stock Company, and the Miss Cosmo Organization, with many highlight activities promising to deliver a vibrant cultural-economic-artistic space.

With its sustainable development strategy, Nam A Bank remains committed to integrating business activities with the mission of creating long-term value for the community and society while shaping a distinctive cultural identity.

The bank has built a unique corporate culture that takes the essence of Vietnamese tea as its core value. The philosophy of tea culture serves as inspiration, symbolizing resilience and placing people at the center of all activities, creating a unique identity in the banking sector.