Thailand sees fruit prices rise as season ends, exports hit $4.45 billion

The season in Eastern Thailand has ended with a positive trend in pricing, while the South is at the tail end, having harvested 98.6% of its durian. The Northern region has also nearly finished its season, with mango production already wrapped up.

From the start of the year through August, Thailand has exported 1.4 million tons of fresh fruit, reaching a market value of THB150 billion ($4.45 billion). Mainland China continues to be the largest market for these exports, supported by its strong purchasing power and a notable increase in imports. Other markets showing growth in demand for Thai fruits include South Korea, Hong Kong, and Malaysia, as per a report by the Bangkok Post.

Thai Commerce Minister Pichai Naripthaphan highlighted that the end of the season witnessed an uptick in fruit prices across the board, a result linked to the successful implementation of the 2024 fruit management plan. This strategy encompasses six key measures and 25 specific initiatives designed to boost the fruit sector. Efforts to expand the domestic market, promote exports to new areas, and push for the processing of fruit to increase its value have been ramped up by the Department of Internal Trade.