Thailand aims to become Asia's agricultural business hub

The world is facing four major challenges: food security, water security, energy security, and climate change. Meanwhile, the challenging objective for small and medium-sized countries is to encourage farmers to develop agriculture on a small-scale basis in an increasingly competitive market and harsh weather conditions.

However, digital advancements and smart agricultural solutions offer higher efficiency, greater accuracy, and reduced losses, greatly benefiting farmers. Financial support systems, services, knowledge, and management are essential foundations to ensure the success of these innovations.

Additionally, agricultural engineering professionals have a critical responsibility in addressing these issues to create a sustainable world. This will lead to the development of a resilient, smart, and efficient future for agriculture.

At the event, Panadda Kongma, Vice President of VNU Asia Pacific, emphasized that the Agritechnica Asia & Horti Asia 2024 International Trade Exhibition is promoting sustainable agricultural practices in Asia, with the participation of over 353 international brands from 28 countries and 50 conferences being organized.

Ms. Panadda Kongma, Vice President of VNU Asia Pacific, emphasized: “We aim to position Bangkok as a hub for Agri/Horti business in Asia. The agricultural market in Asia is experiencing robust growth, particularly in the greenhouse segment, which is projected to grow at a compound annual growth rate (CAGR) of 14.12% from 2022 to 2027."

Mr. Artthakorn Sirilatthayakorn, Deputy Minister of Agriculture and Cooperatives, Thailand, remarked that Thailand is proud to host this significant event. “It is through collaborative efforts that we can shape the future of agriculture, ensuring it meets the demands of today while preserving resources for tomorrow. Our focus on smart technologies and mechanization is key to tackling the challenges posed by climate change and food security. We are committed to supporting initiatives that promote sustainable farming practices and innovations."

Agritechnica Asia & Horti Asia 2024 is providing participants with windows of opportunity. Bringing together the latest in agricultural and horticultural innovation and technology from Thailand and around Asia. It serves as an important platform for knowledge exchange, technological know-how, networking to co-create and expand business connections, attracting international and local experts who are eager to share best practices and forge partnerships that will drive future growth.

Prof. Dr. Med. Vet. Katharina Riehn, Vice President and Chairwoman, DLG - German Agricultural Society stated that collaboration is key to finding solutions, which is why the theme for this event is 'Co-creation and sustainable networks.' This edition is breaking records: the exhibition space has doubled since our last edition, featuring innovations from over 353 companies and organizations. By bringing together experts and innovators, we aim to address the pressing challenges of climate change and food security while increasing efficiency in farming practices.

Agritechnica Asia, a spin-off of Agritechnica, the world’s leading agricultural machinery exhibition held biennially in Hanover, Germany, serves growth regions in Asia. After this year’s edition in Bangkok in May, Agritechnica Asia 2025 will take place 12-14 March in Ho Chi Minh City, Vietnam, marking its premiere in the country. In 2026, the trade fair will be held in Bangkok, Thailand once again.

With its rapidly growing economy and government plans for developing agricultural mechanization, Vietnam offers significant potential for agricultural machinery manufacturers while Thailand continues to serve as the central hub in Asia, bringing together the region’s agricultural community.

The fourth and upcoming edition of Agritechnica Asia, which is expected to attract around 15,000 agricultural professionals, will be held on May 22-24, 2024 at the BITEC exhibition center in Bangkok, Thailand. The edition will be jointly organized by DLG and VNU Exhibition Asia Pacific and will be co-located with Horti Asia. Around 300 exhibitors and companies have already signed up for Agritechnica Asia 2024, including leading players in the agricultural machinery and solutions industry such as AGCO, CNH Industrial, John Deere, and India’s Mahindra Group.