Thabico affirms the position of Vietnam’s agro-products at Anuga 2025

At Anuga Germany 2025, the world’s largest food and beverage trade fair (held from October 4 - 8, 2025, in Cologne, Germany), Thabico Group’s professionally designed booth showcased a wide array of tropical fruit products, attracting thousands of visitors and hundreds of potential partners from many countries.

Ho Truc Lam, Deputy Chief Executive Officer of Thabico Group, said, “We brought to the exhibition signature tropical fruit products from Vietnam, such as juice, concentrated puree, individually quick frozen (IQF) and dried fruits, all processed using modern technology and meeting international standards. What Thabico seeks is not only to promote its brand but also to create opportunities for connection and collaboration with global partners, increasing the presence of Vietnamese agricultural products in international markets, affirming their position and sustainable value.”

At the fair, many large distributors and corporations in Europe expressed special interest in Thabico’s products.

Simon Heidland, Head of Fruit & Vegetable Division at Valio Hamburg GmbH & Co. KG (Germany), said, “We are a business partner distributing Thabico’s products in the European market. They are highly favored by consumers for their freshness and international quality. European consumers are particularly interested in clean, green products with clear origins, and Thabico is moving in the right direction.”

Thabico Group is a pioneer in the processing and export of Vietnamese tropical fruits. With modern factories, strict quality management processes, and an extensive distribution network, Thabico has been taking key products such as mango, dragon fruit, jackfruit, rambutan, and coconut to demanding markets including the EU, the USA, and Japan.

Anuga is held biennially in Cologne, Germany, bringing together more than 7,800 companies from 118 countries and attracting over 160,000 trade visitors worldwide. Thabico’s presence at Anuga 2025 marks an important step, not only opening new business cooperation opportunities for the company but also contributing to elevating the position of Vietnamese agricultural products in the global market.

“Vietnamese fruits are increasingly recognized for their quality, competitive prices, and compliance with the strict requirements of international markets. Thabico participating in Anuga 2025 and being selected by global distribution corporations as a business partner is clear evidence of the capability and credibility of Vietnamese enterprises,” said Tran Phu Lu, Director of the Ho Chi Minh City Investment and Trade Promotion Center (ITPC).