Son La’s OCOP products showcased at Italian agricultural fair

Vietnam’s national pavilion featured a dedicated booth displaying key OCOP items including green oolong tea bags and Gaba tea bags produced by Thu Dan Tea Co., Ltd.; Arabica coffee by Minh Tri from the Pha Din Clean Agriculture Cooperative; and stevia herbal tea bags from local producer Pham Kien Cuong. These products were shipped to Italy after the companies and cooperatives directly coordinated with the Vietnamese Embassy in Italy.

In addition to the three featured items from Thuan Chau, the Vietnamese booth also showcased other notable products such as cashew nuts from Long Son Export Company, organic shiitake mushrooms from Sophie, spices from Vipep, perilla powder, and dried pho noodles.

In addition to the three featured items from Thuan Chau, the Vietnamese booth also showcased other notable products such as cashew nuts from Long Son Export Company, organic shiitake mushrooms from Sophie, spices from Vipep, perilla powder, and dried pho noodles.

Macfrut 2025, held from May 6 to 8, is seen as a vital platform for boosting the international reach of Vietnamese agricultural products.

The booth attracted considerable attention from international visitors impressed by the diversity and quality of Vietnamese products.

Pham Thi Thanh Huong, Deputy Head of the Agriculture and Environment Office of Thuan Chau district, expressed her gratitude: “We sincerely thank the Vietnamese Embassy in Italy for facilitating the presence of our agricultural products at Macfrut – one of Italy’s most prominent agricultural fairs.”

Local cooperative representatives have worked tirelessly to overcome challenges and deliver high-quality products. Thanks to their determination, agricultural goods from Thuan Chau - a region once fraught with difficulties - are now stepping onto the global stage, opening the door to promising new development opportunities.