China tightens safety rules amid dip in Thai durian exports

The decline has been attributed to two primary factors: Delayed harvests due to weather conditions and enhanced quality control by China's customs authorities.

China, Thailand's top durian export market, has implemented stricter import requirements, including residue testing, documentation under Good Agricultural Practices (GAP), and packing house registration. These measures have lengthened export timelines and increased operational costs for Thai exporters.

Despite the dip, demand for durian in China remains strong, particularly among younger consumers aged 24 to 35 who prioritise health and are willing to pay for quality. This consumer interest has spurred product innovation across China, with durian now featured in a growing variety of sweet, savoury, and beverage offerings.

As global economic influence shifts toward Asia, with China, India, and Indonesia expected to become dominant players by 2050, maintaining a strong presence in high-potential markets like China is essential for Thailand. Emphasising food safety and product quality will be key to securing Thailand's position in China's premium durian market amid rising competition from neighbouring exporters such as Vietnam, Malaysia, and the Philippines.