October 2, 2025 | 13:57 GMT +7

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Thursday- 13:57, 02/10/2025

New system automates up to 90% of poultry house operations

(VAN) Poultry farming is evolving fast. Between labour shortages, rising production targets and growing demands for animal welfare, managing a poultry farm is more complex than ever.

That’s why Hotraco Agri developed Fortica MAX – an all-in-one control system that automates up to 90% of daily barn operations. The result: less time spent on manual routines, more stable barn conditions and performance, and a system that supports better decisions and long-term cost savings.

Hotraco Agri not only delivers advanced technology, but also full support during installation and operation. Photo: Hotraco Agri.

Hotraco Agri not only delivers advanced technology, but also full support during installation and operation. Photo: Hotraco Agri.

In this article, you’ll read how to significantly reduce daily labour costs through smart process automation, how consistent egg flow prevents shell damage and improves packing efficiency, how real-time data helps you spot issues early and improve overall performance, and how one intuitive system manages climate, feed, lighting, weighing, egg flow and collection – saving time and improving results.

Total control over all barn processes

Fortica MAX integrates all core functions into 1 system, from climate, feeding, and weighing to lighting and egg flow. Every day, dozens of systems are running in a poultry house. With Fortica MAX, you can control all of these barn processes from 1 central system.

This enables:

  • Automated climate management – precise temperature, humidity and ventilation control
  • Smart feeding and watering – efficient resource use, fewer errors
  • Optimised egg flow control – steady collection, less breakage
  • Animal weighing & lighting – insight into health, growth and behavior

By bringing all these processes together, Fortica MAX creates the right conditions for better performance, healthier animals and consistent production. 

Easy operation with an intuitive touchscreen

Fortica MAX may control complex processes, but operating the system is simple. The 12-inch touchscreen shows clear overviews of the barn, with simple icons and menus. You always see exactly what’s happening in your poultry house, in real time. Thanks to the user-friendly interface, you can adjust settings quickly, monitor live data, and spot deviations early. The system supports multiple languages and units of measurement, making it easy to use on poultry farms anywhere in the world.

Real-time data for better decisions

This smart system connects directly to iHotraco Farm Manager, Hotraco Agri’s online farm management platform. This gives farmers 24/7 access to real-time performance data from all barns and animals.With iHotraco Farm Manager you can:

  • Monitor production in real time, anytime and anywhere
  • Compare current results to previous cycles or genetic standards
  • Get instant alerts when deviations occur
  • Analyse climate, feeding and egg data in one central dashboard

This allows you to make better management decisions, optimise daily performance and respond quickly when needed. 

Advanced egg flow control and centralised collection

Egg flow plays a key role in overall farm efficiency. That’s why Fortica MAX includes advanced Egg Flow Control. The system automatically adjusts belt speeds to keep the egg flow steady and prevent shell damage. For farms with multiple barns, Fortica MAX offers Centralized Egg Collection (CEC). This function synchronises egg output across barns. When production varies between barns, CEC adjusts collection speeds automatically, keeping the packing process running smoothly and efficiently. 

Simplifying daily work and saving labour

Finding enough qualified staff is becoming harder every year. Fortica MAX helps farmers reduce labour needs by automating up to 90% of daily barn tasks. With less time spent on manual adjustments, you can focus on managing your farm and improving long-term results. Automation also reduces the risk of human error, ensures consistent daily routines, and supports animal health through stable barn conditions. This results in better performance, lower costs, and more time to focus on farm management. 

For every poultry housing type

Fortica MAX is designed for all types of poultry housing, including cage-free, aviaries, barns, and free-range systems. The system can be configured for:

  • Broilers (PB variant)
  • Layers (PS variant)
  • Breeders (PP variant)
  • Only Feed control (PF variant)
  • Feed Weigher Systems (FWS variant)
  • Centralized Egg Collection (CEC variant)

Whether you are building a new barn or upgrading an existing house, Fortica MAX is ready to fit your poultry operation.

Full support from start to finish

Hotraco Agri not only delivers advanced technology, but also full support during installation and operation. Whether you’re building a new facility or upgrading existing barns, Hotraco’s dealers ensures smooth system integration, tailored configuration, and proper setup for every farm. In addition, Hotraco provides long-term technical assistance, system updates, and expert service to ensure optimal performance year after year.

Complete farm control with Fortica MAX

With Fortica MAX, Hotraco Agri offers a complete solution for fully automated poultry farm management. By bringing all barn processes together into one system, delivering real-time insights and automating up to 90% of daily tasks, Fortica MAX helps farmers run more efficient, scalable and profitable operations. The system not only simplifies daily work but also improves production consistency, supports better animal health, and helps farmers respond quickly to changing farm conditions, all while maintaining full control at every stage of the production cycle. 

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