Launch the e-commerce platform of Ngoc Linh Ginseng

Ngoc Linh ginseng is recognized as a national product and one of the world's five best types of ginseng, along with many rare medicinal herbs to help people escape poverty and develop the economy. Ngoc Linh ginseng trading and medicinal herbs have recently been promoted through monthly Ngoc Linh ginseng and medicinal herbs markets and social networking platforms such as Facebook and YouTube.

However, in recent times, selling and advertising counterfeit goods of unknown origin on cyberspace has significantly affected the trust of most customers, affecting brand trade and the reputation of local endemic products.

To create opportunities for production households and businesses in the district to perfect products, improve capacity and value and quality of goods, and participate in the development chain of e-commerce, introduce and deliver its products to customers at a reputable website, strictly managed by specialized State agencies, committed to the quality and origin of the products, Nam Tra My district has built an e-commerce platform for Ngoc Linh ginseng, medicinal herbs and typical agricultural products in the district. This is considered a digital market because all businesses and products on sale are always open online and delivered to customers with commitment and agreement.

Now, customers do not need to spend a lot of time traveling to ginseng areas but need to access the e-commerce platform to find complete information about products and services from Ngoc Linh ginseng, medicinal herbs, and agricultural products of local origins, such as Product images, detailed origin information; Ingredients, price, use, instructions for use and supplier contact information.

Leaders of the People's Committee of Nam Tra My district affirmed that the e-commerce platform for Ngoc Linh ginseng products is not only a digital address to promote the precious resources of the district but also a place to serve the management work of the State, creating an official trading channel for people and especially a reputable address for customers.