Improve tea quality towards export

For export, product quality and transparency are extremely important

Thai Nguyen has many specialty tea growing areas. Among them, Tan Cuong is a famous tea-growing region among the four great tea names of Thai Nguyen. The tea tree has created a unique identity and culture as well as helped Tan Cuong people get rich.

With nearly 50 years of producing and trading tea products, Son Dung Tra is a long-standing brand; with the traditional experience of its ancestors combined with modern production and marketing methods, Son Dung Tea Cooperative is gradually developing according to the core values built by Mrs. Vu Thi Dung, a dedicated Vietnamese Craft Village artisan.

With a vision of developing a sustainable community with farmers to eradicate hunger and reduce poverty through good agricultural practices and high-quality tea production, Son Dung Tea Cooperative sets its mission to serve millions of customers nationwide and worldwide. Maintain and preserve the traditional flavor of Tan Cuong Thai Nguyen Tea and promote the quintessential image of Vietnam's traditional tea culture to international friends.

According to Mrs. Nguyen Thi Nhu Trang, Director of Son Dung Tea Cooperative, to promote exports, especially to demanding markets. The orientation of Son Dung Tea Cooperative is to standardize raw material areas to meet international standards and the tastes of importing countries. In particular, the raw material area will be built large enough to maintain a stable source of goods to serve partners' needs.

"The cooperative also actively coordinates with research units to produce deeply processed tea products suitable for many different tastes around the world. In addition, to promote tea products as well as regional culture, the cooperative also promotes the development of tourism to experience the unique way of making tea that can only be felt when coming to Thai Nguyen province," Mrs. Nguyen Thi Nhu Trang said.

To build and develop the agricultural information management system, Tra Son Dung Cooperative has participated in developing the agricultural product quality management software for Thai Nguyen province. Farm management applications cooperatives can track every aspect of the production process, from work schedules to material usage and performance monitoring. This helps make the cooperative's production and business information transparent, an essential factor when international customers choose products.

Besides improving product quality, Tra Son Dung Cooperative actively changes arguments and applies new technology in marketing and promotion activities. Among them, the highlights are livestream sales, participating in international e-commerce platforms, and using AI to create media publications in diverse languages...

Actively attend international events and exhibitions

For many years, Russia and Eastern European countries have been the two main markets, becoming places to consume many products of Son Dung Tea Cooperative. Son Dung Tea Cooperative has actively participated in display events, introductory exhibitions, conferences, and trade promotion forums at home and abroad to continue to conquer more countries and affirm its brand.

During the 2 days of the OECD Southeast Asia Regional Programme, in addition to discussion activities, there is also the "Elite Vietnam" exhibition area,  Tra Son Dung Cooperative is proud to be the representative of one of Units have places to display and introduce Tan Cuong Tea products to bring the quintessence of Tea culture to delegates attending the Forum.

At the event, the products of Son Dung Tea Cooperative were highly appreciated for their quality and design, both luxurious and modern and highly applicable, but at the same time still maintaining the traditional features imbued with Vietnamese culture.

The cooperative's tea has been inspected and certified by the Center for Quality Assurance of Seeds and Agricultural Materials of Thai Nguyen province, certified to meet VietGAP and organic standards for safe and clean tea for export and consumers.

Up to now, the Agricultural, Forestry and Fisheries Quality Management Department of Thai Nguyen province has coordinated with relevant units to complete the construction of the Agricultural Product Quality Management Software System - Thai Nguyen, which is currently in the process of Deployment, training, and guidance for officials, businesses, and people on installation.

Once in stable operation, the system will help management agencies and localities manage agricultural products well, ensure food safety, and help consumers choose high-quality, safe and transparent food. This contributes to the promotion of the export of key agricultural products in Thai Nguyen province.