Experience in bringing Vietnamese eggs to international market

CEO of Tafa Group, Chu Thi Hong Thuy, said that according to research conducted by a major bank in the Netherlands, the global egg industry is projected to grow by around 21% by 2035, increasing the total market value from the current 250 billion USD to approximately 300 billion USD. This is an impressive figure, opening up significant opportunities for Vietnam’s egg industry.

In addition, a report presented at a conference in the Philippines showed that Vietnam currently ranks second in Southeast Asia in terms of egg production and consumption, with an annual output of more than 20 billion eggs. This is a very positive signal for the country’s livestock and production sector.

However, the average egg consumption in Vietnam is currently only about 185 eggs per person per year, just over half that of Mexico, the world’s leader, where each person consumes around 392 eggs annually.

Therefore, it is necessary to intensify communication and promotion efforts so that the “Made in Vietnam” egg brand not only strengthens its position in the domestic market but also reaches out to international consumers.

Tafa Group is now one of Vietnam’s leading egg producers, applying advanced technology and adhering to a green agriculture model. The company pursues the philosophy of “clean production from farm to table,” ensuring food safety and sustainable development. Its products not only meet domestic demand but have also begun to successfully enter several international markets.

In particular, strict adherence to standards such as traceability, environmental protection, and emission reduction has helped Tafa become a model enterprise in the green transition of Vietnam’s egg industry.

Sharing her experience in bringing Vietnamese eggs to global markets, Chu Thi Hong Thuy, CEO of Tafa Group, said the first key lesson is to thoroughly analyze and study the market. Tafa has visited many countries to understand and evaluate the specific needs and consumer characteristics of each target market.

The company’s initial focus has been on Singapore and Hong Kong, where Vietnam has previously exported eggs, though in limited quantities. Both markets have populations of about six to seven million people, yet their egg consumption potential remains significant.

Currently, Tafa Group is promoting investment and expanding cooperation with Singapore and Hong Kong - markets that impose stricter requirements on quality, traceability, and food safety standards.

Next are neighboring markets such as Laos and Cambodia, which together have a combined population of over 30 million people. However, their average egg consumption is only about 50 eggs per person per year, indicating enormous potential for Vietnamese egg producers. Tafa Group has maintained stable export orders to these two markets for more than a year.

In Laos and Cambodia, Tafa primarily supplies fresh eggs, which suit local consumption habits. Meanwhile, for Singapore and Hong Kong, the company must meet higher standards and is therefore focusing on more deeply processed products such as ready-to-eat eggs. One of Tafa’s specialties is its “100-hour baked eggs,” which can be preserved for up to 30 days, offering convenience for consumers while maintaining excellent taste and quality.

“Eggs are an affordable and efficient source of protein, cheaper than milk and quicker to prepare than fast food,” Ms. Thuy emphasized. “That’s why it’s important to intensify awareness campaigns not only domestically but also in low-consumption markets like Laos and Cambodia, so that the ‘Made in Vietnam’ egg brand can spread more widely and strongly throughout the region.”

The second key lesson is maintaining absolute focus on product quality. Tafa Group has invested in a modern equipment system imported from the Federal Republic of Germany and other European countries. In addition, 100% of its packaging and labeling materials are made from environmentally friendly paper.

Moreover, a delicious egg begins with a healthy hen. Tafa Group practices a fully plant-based feeding regimen and provides its chickens with purified RO water to ensure the highest possible egg quality. Each egg bears a smiling-face symbol and a traceability code, allowing consumers to easily verify its origin. According to Ms. Thuy, the most important factor determining egg quality is freshness.

It can be said that the journey to bring Vietnamese eggs to the global market is not merely the story of one enterprise, but a testament to the capability and aspiration of Vietnam’s agriculture in the era of international integration. Every egg carrying the “Made in Vietnam” brand and carefully delivered to consumers worldwide represents not just technological achievement, but also the crystallization of trust, dedication, and vision toward a green, clean, sustainable, and proudly Vietnamese livestock industry.