Viet Nam’s presence highlighted at 2026 Shanghai International Coffee Culture Festival

Recently, the 2026 Shanghai International Coffee Culture Festival officially took place, attended by Zhao Jiaming, Member of the Standing Committee of the Municipal Party Committee and Head of the Publicity Department; Vice Mayor Luo Shan; members of the Consular Corps; and representatives from various city departments.

The festival featured around 300 booths and attracted more than 20 international coffee brands showcasing and promoting their products.

At the opening ceremony, the Shanghai Cultural and Creative Industry Promotion Association, the Institute of Cultural Innovation and Youth Development under Shanghai Jiao Tong University, Hongqiao International Coffee Port, Meituan Group, and Taobao jointly released a report on the “Development of the Coffee Industry in Chinese Cities.”

According to the report, in 2025, China’s coffee market reached approximately CNY 354.9 billion (equivalent to USD 51.9 billion), up 13.3% year-on-year. In Shanghai alone, the number of coffee shops has exceeded 10,300, with average consumption reaching 28.57 cups per person per year, a sharp increase from 16.74 cups in 2023.

Within the framework of the event, Consul General of Viet Nam in Shanghai Tran Huy Hung held discussions with Vice Mayor Luo Shan on Viet Nam’s coffee exports, while also visiting the booth of Trung Nguyen - one of Viet Nam’s leading coffee brands.

In 2025, Viet Nam was the third-largest coffee supplier to China, exporting 36.1 thousand tons, equivalent to USD 227.1 million. According to Grand View Research, coffee consumption in China is rising, driven by the expansion of processed products and the growth of urban coffee culture. Roasted coffee accounts for the largest revenue share, while instant coffee is experiencing the fastest growth.

According to the latest report from the Guangxi Data Development Authority (China), Trung Nguyen currently has 20 importers, more than 300 secondary distributors, and 26 branded coffee shops operating in the Chinese market.