The beauty of Vo Tranh - Thai Nguyen’s largest tea land

Building the identity of Vo Tranh tea

Formed through the administrative merger of the former communes of Vo Tranh, Tuc Tranh, Co Lung, and Phu Do, the current Vo Tranh commune possesses strong advantages for agricultural development, particularly tea, which has long been the locality’s signature product.

With around 2,600 hectares of tea plantations, the largest in Thai Nguyen after the merger, Vo Tranh is mobilizing resources to promote synchronized development in production, processing, and product distribution.

One of the most notable features of the Vo Tranh tea region is the strong application of science and technology toward sustainable production. Currently, approximately 80% of tea-growing areas here are equipped with automatic or semi-automatic irrigation systems, which save labor, improve productivity, and enhance product quality. Many tea areas are also cultivated under VietGAP and other organic standards to meet increasingly demanding market requirements.

These efforts have produced positive results, with newly planted and replanted tea areas as well as annual tea output consistently meeting or exceeding targets. To date, Vo Tranh has 17 OCOP products, including one 4-star OCOP product, which is the lotus-scented tea, further affirming the quality and added value of local tea products.

“After the merger, the commune now includes many famous tea regions of Thai Nguyen, such as Vo Tranh, Khe Coc, and Phu Do. This offers great advantages but also raises the challenge of building a strong unified brand for the entire tea region,” said Hoang Xuan Thuy, Chairman of Vo Tranh Commune People’s Committee.

According to Chairman Thuy, the reputation of the tea region must be built on the success of enterprises, cooperatives, and tea-growing households. Highlighting the shared brand of Vo Tranh tea while preserving the distinct strengths of each craft village and cooperative is not an easy task.

To achieve this goal, Vo Tranh is actively promoting its products through media channels, social media, and e-commerce platforms, while also participating in domestic and international trade fairs and promotion events. The aim is to gradually position Vo Tranh as a safe, sustainable, and high-quality tea region.

“We have repeatedly worked with craft villages, cooperatives, businesses, and local people to build a shared image for the Vo Tranh tea region. In particular, we emphasize organic and VietGAP tea development, shifting production mindsets away from chasing volume and toward prioritizing consumer health and long-term product value,” he said.

Cooperatives play a core role in this branding effort, including standout examples such as Vo Tranh Tea Craft Village Cooperative and Khe Coc Safe Tea Cooperative, along with many businesses and production facilities. These cooperatives not only organize production under safe standards and ensure product quality, but also represent local growers in registering trademarks and expanding market access.

Through cooperatives, many small-scale producers have joined hands in integrated value chains covering cultivation, care, processing, and sales. This helps farmers access high-yield tea varieties, apply advanced techniques, and improve production efficiency.

Beyond product development, some cooperatives have boldly integrated tea production with community tourism. Homestays, tea-tasting spaces, and tea culture experiences are gradually attracting visitors to explore tea production processes, opening up sustainable economic opportunities and increasing local incomes.

Setting a record with a teapot model and Tac Xinh performance

Recently, at the tea hills of Goc Gao hamlet in Vo Tranh, the commune People’s Committee organized an event to set a record for assembling a giant teapot model using more than 1,000 conical hats, along with a Tac Xinh performance under the theme “Connecting communities – Preserving the cultural identity of the San Chay ethnic group,” attracting over 1,000 participants.

The model was creatively designed to symbolize the Vo Tranh tea region and its unique tea culture. The highlight of the event was the Tac Xinh performance, a traditional folk art form of the San Chay ethnic group. A total of 100 San Chay ethnic participants in traditional costumes played a central role, joined by officials, association members, militia forces, teachers, and students in a coordinated performance.

Through this activity, Vo Tranh hopes to promote community solidarity, preserve and enhance the traditional cultural values of the San Chay people, and at the same time promote the image of the Vo Tranh tea region, supporting community tourism and local economic development.

From June 15 to 30, 2026, Vo Tranh is organizing the program “The Vo Tranh Experience – The mark of tea land, a one-year journey of growth and development” to showcase the region’s tea potential and boost community tourism.

The event includes an exhibition space featuring the “Five Great Famous Teas” alongside OCOP products and specialty agricultural products, taking place on June 27 and 28.

In parallel, cultural and promotional activities are being held, including the photo contest “Colors of the Tea Region,” the Vo Tranh commune logo design contest, and the “Graceful Tea Land” contest.