September 11, 2026 | 11:34 GMT +7
September 11, 2026 | 11:34 GMT +7
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The European Union (EU) is shifting decisively from documentary checks at the border to risk management across the entire supply chain. A shipment that clears customs at an EU port of entry has only passed the first "gate." To secure a stable presence on supermarket shelves in France and Germany, Vietnamese agricultural products must also satisfy post-import surveillance, buyers’ requirements, and the proprietary standards imposed by retail chains.
The EU not only verifies whether a shipment is accompanied by complete documentation but also traces the entire production process, including pesticide use, pre-processing, packaging, transportation, and the ability to recall products when an incident occurs.
Under EU rules updated in June 2026, Viet Nam’s fresh or chilled durians are subject to a 20% rate of identity and physical checks due to the risk of pesticide residues. Photo: Hong Tham.
Rapid alert data, sampling results, compliance history, and the reliability of the exporting country's control system are all used to determine the level of official scrutiny. The EU reviews its list of high-risk products at least every six months.
This trend has accelerated in 2026. On 26 January 2026, the EU established a dedicated task force focusing on food and feed safety, pesticide residue controls, and enhanced monitoring of some key imported products. The objective is not only to increase border inspections but also to harmonize enforcement across member states and strengthen controls at the country of origin.
For Viet Nam, the warning signs are already clear. Under the EU rules updated in June 2026, Viet Nam’s fresh or chilled durians are subject to a 20% rate of identity and physical checks due to the risk of pesticide residues. Okra and sweet peppers are subject to 50% checks, while dragon fruit faces a 30% inspection rate. All three product groups are subject to special import requirements.
These inspection rates lead to an increase in testing costs and storage time. Repeated non-compliance may trigger intensified inspections, while serious violations can result in consignments being re-exported, destroyed, or suspended from entering the EU market. As a result, the risk of a single exporter can quickly escalate into a reputational risk for an entire industry.
Although the EU is a single market, official oversight does not end once goods clear customs. National competent authorities continue inspections at warehouses, importers' premises, distribution facilities, and retail outlets.
In France, the authority responsible for competition, consumer affairs, and fraud prevention verifies the quality, origin, labeling, and accuracy of information provided for imported fruit and vegetables. In Germany, the Federal Office of Consumer Protection and Food Safety coordinates the development of a national control plan, while sampling, inspections, and violation handling are carried out by the regulatory authorities of the individual federal states.
An even more demanding "second gate" is imposed by importers and retail chains. The IFS Food standard is developed by German and French retail associations to assess a manufacturer's ability to produce food that is safe, authentic, legally compliant, and meets quality standards as well as customers' specific requirements.
The EU not only verifies whether a shipment is accompanied by the required documentation but also traces the entire production process. Photo: Le Hoang Vu.
Unannounced audits, lot-level traceability, supplier management, and fraud prevention are increasingly becoming practical commercial requirements. As a result, products that comply with the EU's general regulations may still fail to meet the procurement standards of a supermarket chain in France or Germany.
Retailers may require certification of growing areas, labor and environmental records, compliance with their own internal residue limits, product uniformity, packaging materials, supply reliability, and accountability in the event of a product recall. In this competitive environment, exporters are not merely selling fruit, vegetables, or seafood but selling the credibility of their entire supply chain.
The response must begin at the production stage. Each commodity sector should develop a risk map tailored to specific export markets, growing seasons, and active substances; clearly identify approved pesticides, pre-harvest intervals, cross-contamination risks, and the EU's maximum residue limits (MRLs).
Technical guidance can no longer rely on a single production protocol. Instead, it should be translated into EU market-specific production packages, updated immediately whenever the EU revises its maximum residue limits or changes its list of approved active substances.
Planting area codes are meaningful only when they are linked to electronic records, input control systems, internal monitoring, and responsibilities for each farming household. The practice of sourcing produce from multiple origins before completing documentation at the packing facility must be eliminated.
Each consignment should be fully traceable to the individual plot of land, the date of pesticide application, the active substance used, the harvest date, the pre-processing facility, and the shipping container. Likewise, the GlobalG.A.P. standard integrates food safety, environmental protection, worker health and safety, production processes, and traceability into a single management system.
Each consignment should be fully traceable to the individual plot of land, the date of pesticide application, the active substance used, the harvest date, the pre-processing facility, and the shipping container. Photo: Le Hoang Vu.
Testing capacity should be regarded as an integral part of Viet Nam's export infrastructure. The country needs to strengthen its laboratory system to support multi-residue analysis, representative sampling, and seamless data sharing among exporters, testing laboratories, and the authorities responsible for issuing export certificates.
A consignment should not be certified as compliant by domestic testing, only to be found non-compliant upon arrival in the EU because of inappropriate sampling methods, incompatible detection limits, or testing that covers only a limited range of commonly used active substances.
Exporters must also change their contract-signing methods. Rather than focusing solely on prices and product specifications, they should require buyers to provide the full technical requirements of each retail chain, sampling plans, alert mechanisms, and complaint-handling procedures.
For the French market, exporters should pay special attention to origin documentation, French-language labeling, and the accuracy of claims such as "green," "organic," and "sustainable." For Germany, businesses must be prepared to meet stringent requirements for consistency, control documentation, and the ability to demonstrate effective corrective actions.
At the state management level, Viet Nam should establish an early warning mechanism for each commodity sector by integrating data from the EU's Rapid Alert System for Food and Feed (RASFF), SPS notifications, domestic inspection results, and feedback from Viet Nam's trade offices across Europe.
When risks are identified in relation to a particular active substance, packing facility, or growing area, containment measures should be implemented before consignments leave port, rather than waiting for an EU alert before taking corrective action.
The authorities should introduce a controlled disclosure mechanism for non-compliant facilities, require corrective action plans, and suspend exports by repeat offenders. Market discipline is essential to protect compliant businesses and prevent a small number of weak operators from damaging the reputation of an entire sector.
At the same time, the State should help cooperatives and small businesses gain access to certification, testing, traceability, and product recall insurance through shared service centers. If every small producer is required to invest independently in the entire system, the cost of compliance could become a barrier that excludes them from export value chains.
Customs clearance is merely a passport to enter the EU market. Securing a stable presence on supermarket shelves in France and Germany depends on consistent quality, transparent traceability, rapid response capabilities, and the reputation built through consignments. When risks are effectively managed from the source, high standards are not merely a challenge. They also serve as a filter that enables Vietnamese agricultural products to enhance their value, build brands, and establish a sustainable presence in the world's most demanding markets.
Translated by Thu Huyen
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