AGRIS, Harney & Sons expand Vietnamese agri reach in US

On April 23, 2026, at an event held in Houston, Texas, as part of the 2026 Viet Nam Local Promotion Program in the United States organized by the Ministry of Foreign Affairs, AgriS, the listed agribusiness conglomerate Thanh Thanh Cong - Bien Hoa Joint Stock Company (HOSE: SBT), signed a Memorandum of Understanding with Harney & Sons through its affiliated company Betrimex (Ben Tre Import-Export Joint Stock Company).

The signing ceremony was attended by senior officials from Viet Nam's Ministry of Foreign Affairs, the Vietnamese Consul General in Houston, provincial leaders from across Viet Nam, and representatives from the Texas state government and business community. The event focused on deepening investment cooperation, expanding bilateral trade, and strengthening agricultural value chain linkages between the two nations.

Connecting local resources to global agricultural markets

The MOU signing served as the centerpiece of the "Viet Nam - U.S. Local and Business Connectivity Forum," co-organized by the Foreign Affairs Department, the Department of Cultural Diplomacy under the Ministry of Foreign Affairs, the Vietnamese Consulate General in Houston, and the People's Committees of Lang Son, Quang Ngai, and Tay Ninh provinces. The forum was designed to promote investment and trade cooperation while reinforcing institutional, provincial, and business-level ties between the two countries, with a particular emphasis on developing sustainable value chains in priority sectors, including high-technology agriculture.

The memorandum signed by AgriS and Harney & Sons, through its affiliate Betrimex, establishes a long-term cooperative framework to expand market access and increase the presence of Vietnamese organic agricultural products in the United States. The agreement focuses on the commercialization of product lines derived from coconut, rice, organic sugar, and value-added goods. Both parties also set a five-year growth target with a cumulative revenue goal of approximately $100 million, subject to prevailing market conditions and the pace of implementation.

Speaking at the forum, Thai Van Chuyen, Chief Executive Officer of AgriS, said that Viet Nam is emerging as a high-potential bright spot in the global agricultural value chain, reaffirming the country's commitment to contributing responsibly to stable supply for the region and the world. He noted that Tay Ninh province, where AgriS is headquartered, is undergoing a significant transformation to become the country's leading hub for high-technology agriculture. With more than 56 years of sustainable development, AgriS sees itself as a company with concrete contributions to that transformation.

AgriS is actively reinforcing its role as a connector in the global agricultural value chain, with a development strategy centered on a multi-stakeholder cooperative ecosystem. Positioning itself as a leading high-technology agribusiness, the company is pivoting from a traditional production entity to a strategic integrator within a circular agricultural value chain that incorporates AgTech, FoodTech, and FinTech platforms, aligned with international ESG standards.

Five-party ecosystem model

By signing, AgriS reaffirmed its role as the nucleus of the "Five-Party Synergy" model, a framework that connects the state, farmers, scientists, businesses, and financial institutions. Capital, technology, and market resources across the entire value chain are synchronized through a shared exchange platform. According to company representatives, this approach allows AgriS to proactively forge connections, advance production standardization, strengthen processing capacity, and expand distribution markets.

As the U.S. market sees rising demand for products with natural origins and supply-chain transparency, AgriS is focusing on product categories that align with these consumer trends, including sustainable food ingredients, plant-based beverages, and biological solutions derived from agricultural byproducts.

In parallel with commercial cooperation, AgriS intends to pursue a localization strategy in the North American market, developing distribution networks and financial-technology linkages for sustainable agricultural projects. On-the-ground cooperative models are expected to increase supply chain autonomy while ensuring that production and sustainability standards are applied consistently across the entire ecosystem.

The partnership with Harney & Sons, one of the United States' most respected premium tea brands, is expected to allow AgriS to optimize its diverse agricultural ecosystem and deepen the penetration of high-quality Vietnamese organic products into Harney & Sons' supply chain. The agreement is also a concrete step in the rollout of AgriS's "Five-Party" ecosystem model, further advancing Viet Nam's integration into global value chains.

As international supply chains undergo broad structural reconfiguration, the convergence of production capacity, technology, finance, and market access is expected to create a foundation for long-term growth and to elevate the standing of Vietnamese agriculture on the world stage.

AgriS (Thanh Thanh Cong – Bien Hoa Joint Stock Company, HOSE: SBT) is one of Viet Nam's leading agribusiness enterprises, pioneering the sector's transition toward high-technology practices, sustainable development, and international integration. 

Harney & Sons, founded in 1983 in New York, is among the largest premium tea brands in the United States, widely recognized for its rigorous standards in natural sourcing and sustainable production.